According to the survey, Gen Z-ers say they feel “health-related apps or devices” aren’t designed for people their age. They appear to take health and wellness, including eating healthy, somewhat seriously. Relevant topics include their likes, dislikes, food culture, how they live and in their views on health and wellness. For more information on how we use cookies, see ourÂ. They Have More Trust in Online Wellness Influencers. As a cohort, Gen Z is already the same size as millennials and boomers, and has surpassed Gen X. According to the results, while the majority of students really care about their health, only 39 percent of those surveyed said they can learn what they need to know about health and well-being from the classes at their school and 39 percent noted that technology improves their health. Z: A Generation Redefining Health and Wellness Marketing health and wellness to Gen Z? Lululemon is, by all accounts, one of the founding fathers... Athleta: an athleisure store that lets you shop-n-yoga. When it came to wellness what wasn’t surprising was that 94% participate in health … Find out more about how today’s youth are prioritizing their health and wellness here. But there is one social platform that captures their wellness interest: YouTube. Gen Z members are also more stressed than adults overall about other issues in the news, such as the separation and deportation of immigrant and migrant families (57 percent of Gen Z versus 45 percent of all adults reported the issue is a significant source of stress) and sexual harassment and assault reports (53 percent versus … A whopping 91% of Gen Z said they experienced a physical or emotional symptom due to stress and mental illness in the past year. Rather, it encompasses much more holistic behaviors – such as what they eat and the personal care products they buy. Generation Y (Millennials – mid 20s to early 40s) Generation Z (teens to early 20s) Generation X (40s and 50s) Born in between the mid 1960’s and the late 1970’s, Gen X can be seen to be at the forefront of the fitness industry, currently representing 33% of all health club members (IHRSA 2017 Health Club Consumer … At any given moment they might be documenting their daily activities via Snapchat, scrolling through their News Feeds or snapping an Instagram-worthy shot. Gen Z kids think a lot about being ‘balanced’, consequently in foods and beverages, remember to deliver on fresh and less processed distinctions and be transparent with ingredients, package facts and product sourcing. Why health and wellness brands need to appeal to Gen Zers holistically Lululemon and SoulCycle: a perfect “exercise” in co-branding. Research shows that Gen Z is shaping up to be similar to Millennials; therefore, it’s safe to say they will likely view health in a holistic, big picture approach. Simply put, physical fitness, healthy eating and mental health are more important to a much larger percent of Gen Z than it is for their baby boomer parents. | Privacy Policy | Terms of Use| CCPA "Do Not Sell My Personal Information", Functional food and beverages persist during coronavirus, Consumers, chefs increasingly turn to alternative flour, New visions of eating ideologies: Tapping into personalized nutrition, 2020 year in review: The return of the great American grocery store, Get ready for 2021 with leadership principles, 4 major trends for digital marketing in 2021, Game-changers for remotely supporting students with special needs, CCPA "Do Not Sell My Personal Information". Thanks to Instagram, the … Our data shows that purchase patterns for Gen Z are quite different from the general population, and have been moving in a healthier … One way that Gen Z will differ from Millennials is in their need and concern for occupational and financial security. We offer 14 newsletters covering the industry from restaurants to food manufacturing. The Gen Z wellness era is upon us and it is going to really shake things up. But there is one social platform that captures their wellness interest: YouTube. “Generation Z has come of age at a time when health and wellness is a major consideration. The new plant based trend has also gained significant traction as of late. According to the survey findings, the platform appeals to Gen Z-ers because they “can hear voices like their own and issues they care about.”. Reaching a state of complete physical, mental and social wellness is central to the identity of many - an especially stark contrast when compared with previous generations. But a survey conducted by GENYOUth (a nationwide organization that promotes healthy behaviors in kids) and Thrive Global found that nearly two-thirds of kids feel stressed about their health and well-being — and technology isn’t helping. 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